Journal

Olivia Palermo, an international influencer and American enterpreneur, is the new face of the Fall Winter 2024 Advertising Campaign, captured in photos by Petros Kouiouris in a New York loft.   Framing the looks worn by Olivia is a typical setting in the neighborhoods of Soho, marked by unmistakably metropolitan architecture.  The American city and icon become the portrait and expression of the collection and Lorena Antoniazzi’s values: being the main character of one's time.  At the height of progress, with its dynamic and wonderful unpredictability, being modern today means creating something that lasts, something that continues to have meaning even as...

Hosted by Yunfan in Shenzhen, China, the runway presented during the exclusive event the Summer 2025 Collection and the Private Resort Capsule.   Three shades of cult Contemporary and timeless, like the most classic of cults. The collection unfolds in shades of blue, natural tones, and a mix-and-match of prints and colors from desert rose to rouge-noir to military green. The front row The looks The evocation of a summer day, made up of impressions. From the soft daytime blues of a coast bay to the pathos and ecstasy of the reds in a Rothko-painted twilight.  

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Italian Essence: Timeless Craftmanship          Since 1993, Lorena Antoniazzi has celebrated and preserved the art of knitwear, a heritage of Umbrian tradition with a central focus on the craftsmanship of cable knitting.       The sclupted cable knite represents the essence of Lorena Antoniazzi, from which the entire innovative and creative process of the maison begins.      Located in Perugia, the green heart of Italy, the studio is home to artisans of rare skill who combine technical and materials knowledge with a modern creative approach to create precious, high-quality garments.      From design to knitting,...

The beauty of a dream In a scheme of absolute common sense in which the world lives, focused on reality and rationality, Lorena Antoniazzi takes steps towards the freedom of a visionary spirit. Capsule I of the Fall/Winter 2024 collection is an invitation to embrace the unusual, where it is possible to discover the beauty of the unexpected and inhabit the world in its randomness, avoiding monotony and habits to explore one's imagination.   The Lorena Antoniazzi silhouette, always sophisticated and elegant and suitable for a "classy work" wardrobe, embodies a sporty and casual-chic aesthetic with a focus on tactile and...