Fall Winter 2024 Ad Campaign featuring Olivia Palermo

Olivia Palermo, an international influencer and American enterpreneur, is the new face of the Fall Winter 2024 Advertising Campaign, captured in photos by Petros Kouiouris in a New York loft.

Framing the looks worn by Olivia is a typical setting in the neighborhoods of Soho, marked by unmistakably metropolitan architecture.

The American city and icon become the portrait and expression of the collection and Lorena Antoniazzi’s values: being the main character of one's time.

At the height of progress, with its dynamic and wonderful unpredictability, being modern today means creating something that lasts, something that continues to have meaning even as time passes.

Durability, consistency, comfort, and craftsmanship are the pillars of a contemporary wardrobe that celebrates freedom through a subtly irreverent aesthetic.

A boyish charm built on the mix-and-layering of jacquard fabrics with pied-de-poule and pinstripes, nylon and sheepskin on ladylike designs, knitwear and luxurious wool for wide-leg trousers and blazer-pants sets.

Each look is crafted to recreate a sense of freedom—freedom to transform things according to one’s own personality and, from the rising chaos, elevate one’s individuality.

Olivia Palermo embodies the essence of the contemporary woman: chic, refined, and confident. The images highlight her timeless elegance with a modern twist, perfectly in line with Lorena Antoniazzi's sporty-chic essence.