Journal

Ortisei, May 2022 . Lorena Antoniazzi expands and reopens its Boutique in the main road of Ortisei in the street Rezia 59. The architect Laura Mirabassi designed the whole Boutique with a great attention to details. The Boutique is the result of the architectural concept that represents Brand’s values and Made in Italy: elegance, refinement and innovation, confirming once again the beauty and the excellence of Italian style. Quality materials such as corten and wood appear in every Lorena Antoniazzi’s Boutique. These materials recall the presence of nature, creating a warm and welcoming atmosphere. Inside the Boutique of 120 sqm,...

Elegance is a matter of confidence, and confidence comes with the little things. Letting the mind dream and lightly go, caring about the little details of things, always looking for an everlasting sense of beauty to carry along day by day. “Working with people means being honest, trying to understand their taste and connecting with them.” Silvia Fondrieschi My dream day has no schedule, no fixed programs Silvia Fondrieschi “My favourite time of day is the evening when I let go all of my thoughts and I can finally read a book without being interrupted. I lose control and I...

For a few years now, it has been imperative to question how to reduce environmental impact in the world of fashion. The challenge the luxury sector is facing is even greater: maintaining a very high quality standard while protecting and respecting the environment. In this historical moment of market contraction, due to the Covid19 pandemic, the industry has been facing the problem of waste, that lead to review its production systems, thus also creating a great opportunity to take further steps towards an increasingly eco-sustainable system. The best raw materials, including eco-sustainable ones Our commitment to researching and adopting increasingly...