The Lorena Antoniazzi brand, specialized in high-end knitwear, was born in Perugia in 1993. The genesis of the brand is to be found in the passion that unites Lorena, creative director, and her husband Luca Mirabassi, founder and owner of Sterne International, an Umbrian company which produces and distributes the brand.
At the same time, the two share a passion for design and the production of top quality garments, with a particular focus on the world of knitwear. The history of the brand is, in fact, that of a bet: Lorena Antoniazzi and Luca Mirabassi, who in the early 90s have different experiences in the fashion system, decide together to create a small collection of women's garments, using prestigious yarns and innovative techniques, producing everything in Umbria. Strengthened by the entrepreneurial intuition that animates Luca and the creative talent that Lorena has shown since childhood, they begin an adventure that, twenty years later, can still be said to be electrifying.