As the No Season project continues to evolve, Lorena Antoniazzi reaches a new milestone, marking a significant step in strengthening and expanding its international vision.

This is the starting point for The City Thread, a project built around the idea of a thread weaving together different cities, cultures and sensibilities, creating new connections between the Maison’s identity and the places where it takes shape. This vision comes to life through the opening of a selection of pop-up stores in strategic destinations, chosen for their cultural significance and their affinity with the Lorena Antoniazzi universe.

The decision to begin in Asia carries particular meaning.
Since its origins, the Maison has nurtured a deep connection with Asian culture, finding in it a sensibility that resonates with its own philosophy: respect for the time required by artisanal creation, attention to detail, the pursuit of quality and a genuine appreciation for things made to last. A vision of luxury rooted in an understanding of value, the care invested in every gesture and the beauty of materials.

Over the past few weeks, the project has taken shape through new openings in Japan, in Osaka and Sendai, as well as in China in Beijing. Distinct destinations, united by a sensibility that resonates with the Maison’s universe and helps weave a new chapter in its international journey.