In the evolutionary journey of the No Season project, Lorena Antoniazzi reaches a new important milestone, marking a significant step in consolidating and expanding her international vision. 
Thus The City Thread is born, a journey that develops around the idea of a thread capable of intertwining cities, cultures, and different sensibilities, creating new connections between the identity of the Maison and the places where it takes shape. A journey that materializes through the opening of a selection of pop-up stores in strategic destinations, chosen for their cultural value and for their affinity with the world of Lorena Antoniazzi. 

The decision to begin in Asia takes on a special significance. 
Since its founding, the Maison has maintained a profound relationship with this culture, finding in it a sensibility akin to its own philosophy: respect for the pace of artisanal creation, attention to detail, the pursuit of quality, and a genuine appreciation for things made to last. A vision of luxury founded on an awareness of value, care in every gesture, and the beauty of materials.

In recent weeks, the project has taken shape with new openings in Japan, in Osaka and Sendai, and in China, in Beijing. Different places, united by a sensibility that resonates with the Maison's universe and helps write a new chapter in its international journey.